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The Do's and Don't of App Messaging: Measure Performance
I won't recycle Lord Kelvin's words; nor will I say garbage in, garbage out. Even if these principles exemplify why we don't know whether messaging…
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Raul Troyo
The Do's and Don'ts of App Messaging: Destroy the Silos
Silos are great for storing grain. They're not as great for knowledge, data and processes. Given communication's transversality; Is it possible to…
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Raul Troyo
The Do's and Don't of App Messaging: When to reach out
Wet Paint signs are relevant when you are about to touch a wall. They are not useful after you messed up your shirt, or when you are far away. How can…
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Raul Troyo
The Do's and Don'ts of App Messaging: Use the real words
A glossary is required to communicate effectively. "Get that thing from that place" is not effective. A rose with any other name would smell as sweet…
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Raul Troyo
The Dos and Don’ts of App Messaging: Communication Models
App messaging is a tough cookie. We all need frameworks and models to simplify, abstraction and extend our understanding. Baseline knowledge reduces…
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Raul Troyo
The Dos and Don'ts of App Messaging: Why it matters
We are sending more and more messages to our users. We want to be heard; but do our customers want to listen? Are our communications valuable? This is…
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Raul Troyo
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